The concept of strategy appeared quite a long time ago. At all times, strategies have been taught at military schools, prepared by the general staff, and implemented by soldiers in battles. At the beginning of 20th century, the strategy was applied for the management of enterprises and organizations. A well-prepared strategy creates the preconditions for an organization to succeed.
However, even the best strategy may lead to the wrong path, if it is not implemented properly. A frequent cause of failure to implement the strategy is associated with a lack of skills and not being able to understand the importance of unified strategy implementation.
Implementation of the strategy starts with a strategic alignment (we must decide what is our goal, why do we want to achieve it, how we will do it. We must involve the whole organization and inspire everyone to pursue the goal). It is backed-up with attitude and provisions (employees must believe in the direction, feel the need to implement the strategy and achieve the goals), and implementation preconditions (we must have the necessary skills, versatile business understanding, awareness of the various functional areas of business, leadership and management skills, sales management experience). For the strategy implementation to be deliberate, we need to understand what a strategy is, what it consists of and how it should be implemented.
Effective implementation of the strategy requires the involvement of employees. It has been noticed that companies are more likely to achieve better results when their employees engage in the implementation of the strategy, understand the assignments of the company’s executives, know what changes are made and have sufficient skills to follow the strategy.
Cesim carries out business simulations to provide employees with strategical performance and implementation situations which allow them to make various decisions and see the impact on the result. It is achieved by involving participants, letting them decide for themselves and learn from their own and competitors’ mistakes. And all of this is done without real financial risk by letting participants manage their simulated businesses. By customizing the simulation and the content, linking the simulation process to the company’s actual issues, directions and projects, we achieve the better involvement of participants in the implementation of the strategy within the company.