The concept of strategy appeared quite a long time ago. At all times, strategies have been taught at military schools, prepared by the general staff, and implemented by soldiers in battles. At the beginning of 20th century, the strategy was applied for the management of enterprises and organizations. A well-prepared strategy creates the preconditions for an organization to succeed.

However, even the best strategy may lead to the wrong path, if it is not implemented properly. A frequent cause of failure to implement the strategy is associated with a lack of skills and not being able to understand the importance of unified strategy implementation.

Implementation of the strategy starts with a strategic alignment (we must decide what is our goal, why do we want to achieve it, how we will do it. We must involve the whole organization and inspire everyone to pursue the goal). It is backed-up with attitude and provisions (employees must believe in the direction, feel the need to implement the strategy and achieve the goals), and implementation preconditions (we must have the necessary skills, versatile business understanding, awareness of the various functional areas of business, leadership and management skills, sales management experience). For the strategy implementation to be deliberate, we need to understand what a strategy is, what it consists of and how it should be implemented.